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First toothpaste in the at-home tooth bleaching category.
January 7, 2019
By: Christine Esposito
Editor-in-Chief
Colgate Optic White has become the first toothpaste to be awarded the American Dental Association (ADA) Seal of Acceptance in the at-home tooth bleaching category. To earn the Seal, the product was scientifically evaluated by independent experts for safety and efficacy, passing ADA laboratory tests and meeting ADA and American National Standards Institute-approved dental standards. The ADA Council on Scientific Affairs found that. the product is safe and effective in helping prevent cavities and...
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